Top 5 Social Networking Apps in Ghana Q4 2022: Unified Platform Performance

In Q4 2022, the top social networking applications in Ghana showcased a range of performance trends across weekly downloads, revenue, and active users. Here's a closer look at how these apps fared:

WhatsApp Messenger saw significant activity with weekly downloads fluctuating between approximately 70K and 153K. The highest downloads were recorded in the last week of December, reaching around 152K. Weekly active users exhibited a slight decline from 5.2M in early October to 4.7M by the end of December.

Facebook maintained strong engagement, with weekly downloads peaking at around 151K in mid-November. Active users remained relatively stable, averaging around 8.4M throughout the quarter. Revenue showed a gradual increase, peaking at approximately $100 in the week leading up to Christmas.

Telegram Messenger experienced a steady rise in weekly revenue, peaking at $98 in the final week of December. Downloads fluctuated, with a notable peak of around 66K in mid-October. Active users showed a consistent upward trend, starting from 2.2M in late September and reaching 2.3M by the end of December.

Messenger demonstrated stable performance, with weekly downloads ranging between 28K and 47K. Active users increased from 5.4M in late September to 5.7M by the end of December, indicating consistent user engagement.

TikTok Now showed a downward trend in weekly downloads, starting from approximately 28K in late September and dropping to around 1.3K by the end of December. Active users also saw a decline, from about 44K in early October to 35K by the end of the year.

For more detailed insights and data, visit Sensor Tower.